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Re:Unilever Says It Will Resume Advertising on Facebook by ve55 on Sunday December 27, 2020 @11:28AM (#25552074)
It is interesting how much press Facebook constantly gets for 'profiting off of hate', but yet I never see Twitter and others mentioned in this light nearly as often, let alone any media organization.

Regardless of how good their policies are (or aren't), it's vastly under-appreciated how difficult it is to enact policies when your users are measured in the billions and single moderation mistakes often get you a lot of heat and make you even more enemies. Meanwhile every government, special interest group, think tank, political party, and so on, are constantly pressuring you with large-scale public campaigns to change your policies in various ways to benefit them.

It's truly a mess that I hope we develop better frameworks for in the future, because the current one seems to be entering some pretty bad areas for everyone involved (And I mean everyone - even Facebook does not want to be the moderator here, because they realize it is an unwinnable position that makes them more enemies).

Re:Unilever Says It Will Resume Advertising on Facebook by creddit on Sunday December 27, 2020 @11:53AM (#25552282)
Twitter is where members of the media are given special status (blue checks) and they generally use it as a tool for self promotion.

Facebook has gained huge shares of advertising revenue once owned by said members of the media.

Re:Unilever Says It Will Resume Advertising on Facebook by kordlessagain on Sunday December 27, 2020 @02:47PM (#25553697)
> Twitter is where members of the media are given special status

Like politicos aren't?

The problem we've allowed to happen with Twitter and et. al is the assumption that individuals in politics may be allowed to operate a "public" persona that then is used to change sentiment in the population using language and strong imagery...as has been done by "those who try to control" for thousands of years.

Gov has no business being on privatized social media, but perhaps they could build their own...

Re:Unilever Says It Will Resume Advertising on Facebook by jseliger on Sunday December 27, 2020 @12:04PM (#25552369)
Facebook is a mimetic competitor and thus a huge target: https://jakeseliger.com/2018/11/14/is-there-an-actual-facebo...
Re:Unilever Says It Will Resume Advertising on Facebook by dwaltrip on Sunday December 27, 2020 @01:29PM (#25553106)
Thanks for linking this interesting article. While reading it, I followed a link to what turned out to be another great article, "Why everyone hates the mainstream media":

https://maxpolicy.substack.com/p/issue-45-why-everybody-hate...

Re:Unilever Says It Will Resume Advertising on Facebook by buran77 on Sunday December 27, 2020 @02:51PM (#25553720)
I think Facebook is particularly vilified (rightfully in my opinion) because it developed the biggest "village" where it privatized the profits and socialized the costs by asking the village to police itself, and by relying on or expecting its government bodies to handle the enforcement of any regulation.

I get that policing billions of users you just gave a voice to is hard but so is counting all those profits they bring. When corporation profits were at stake everybody threw money at solutions that instantly and automatically solve the issue to everyone's advantage but the users' - copyright infringement. Now we get the "policing is hard, man" discourse from one of the biggest companies in the world, with the biggest userbase in the world. Indeed, the solution to this problem may not be technical but they're still miking everything for profit while claiming it's hard to come up with a solution and people are rightfully skeptical of their stance and vilifying them.

Re:Unilever Says It Will Resume Advertising on Facebook by pnexk on Sunday December 27, 2020 @02:03PM (#25553370)
Reminds me very much of Walter Lippmann's work, Public opinion, part of a time of his debate with Dewey on democracy's functions. This was in 1922 and he already emphasised the role of the media in validating existing worldviews in a sense. There's much to benefit from Lippmann's insights, one of which is this concept of psuedostructures we all construct and caricatures in those pseudostructures.

Philosphize This episode: https://youtu.be/6QJYsSJGR8I

https://en.m.wikipedia.org/wiki/Public_Opinion_(book)

Re:Unilever Says It Will Resume Advertising on Facebook by coolgeek on Monday December 28, 2020 @11:46AM (#25560649)
> Judgements about status are embedded in almost everything aspect of the news. To read the news is to be insulted — which is why people are fleeing the mainstream media in droves.

Except that the people that are "fleeing the mainstream media" are going to media sources (on the right, and the left) that are even more judgmental, and even more insulting.

That pretty much annihilates his argument.

Re:Unilever Says It Will Resume Advertising on Facebook by dwaltrip on Monday December 28, 2020 @01:57PM (#25562025)
These other sources conform more strongly to the existing beliefs and values of prominent groups, right? So they are only more insulting for those outside of that group.
Re:Unilever Says It Will Resume Advertising on Facebook by coolgeek on Monday December 28, 2020 @02:50PM (#25562539)
For better or worse, mainstream media is the closest thing we have to a consensus view that resembles reality as it exists (affirmatively, not normatively).

Retreating into safe spaces (either on the right, or on the left) isn't the answer.

Re:Unilever Says It Will Resume Advertising on Facebook by richk449 on Sunday December 27, 2020 @12:36PM (#25552632)
Sure, Facebook and the conventional media both compete for the same eyeballs and ad dollars. The conventional media is critical of the upstart Facebook in part because of legitimate complaints (spread of fake news, triviality, etc.) and in part because they are jealous.

What does the Girardian analysis add? Is mimetic competition different than regular competition? Is a Girardian scapegoat different than a normal scapegoat?

Re:Unilever Says It Will Resume Advertising on Facebook by strenholme on Sunday December 27, 2020 @02:55PM (#25553750)
While I enjoy what is written here (I don’t agree with everything said, but do agree that “Year of the Linux Desktop” was a folly), its use of Gentium Book Basic as a font is problematic on Windows 10: The strokes have inconsistent width, which makes things hard to read.

ttfautohint may be able to resolve this issue; another solution would be to use either Source Serif Pro or Vollkorn for the body text (i.e. the class “wf-active”), which, like Gentium Book, have a traditional look to them, while rendering more nicely in Windows 10.

My workaround is to use Firefox’s document inspector to make the font a mixture of Bitstream Charter and Charis SIL, but reader mode is another workaround.

Re:Unilever Says It Will Resume Advertising on Facebook by jseliger on Sunday December 27, 2020 @04:38PM (#25554486)
Thanks!

Should be fixed now.

Re:Unilever Says It Will Resume Advertising on Facebook by strenholme on Sunday December 27, 2020 @08:48PM (#25555975)
That looks really good!

Georgia has a very readable and slightly old fashioned look, is available everywhere (including Linux desktops once people legally add the Microsoft Core Fonts themselves) except on Android phones, but the substitute on Android phones looks quite nice too.

I still wonder if Gentium Book Basic (which, yes, looks great in PDF files; it is a beautiful font) can be salvaged on Windows devices if we run it through ttfautohint.

Re:Unilever Says It Will Resume Advertising on Facebook by creddit on Sunday December 27, 2020 @12:12PM (#25552445)
I like this framing! Very interesting way to think about it.
Re:Unilever Says It Will Resume Advertising on Facebook by Hamuko on Sunday December 27, 2020 @12:21PM (#25552503)
It's probably because Facebook is huge and making fuckloads of money while the narrative about Twitter has been that it's struggling to monetise the popularity of its platform. Hard to make the argument that they're profiting off of hate if they're not profiting.
Re:Unilever Says It Will Resume Advertising on Facebook by SpicyLemonZest on Sunday December 27, 2020 @11:46AM (#25552223)
I've become increasingly convinced that the fanout model of modern social media, where anything sufficiently popular will be seen by everyone on the platform, is just fundamentally broken. Moderation debates are attempting to answer the question of "who should have global broadcast rights?", and the only answer people will really be happy with is "nobody".
Re:Unilever Says It Will Resume Advertising on Facebook by ve55 on Sunday December 27, 2020 @11:57AM (#25552316)
I think that's a reasonable conclusion, yeah. Optimization for virality as the bottom line is a disaster.
Re:Unilever Says It Will Resume Advertising on Facebook by gundmc on Sunday December 27, 2020 @12:54PM (#25552797)
Reddit is the 7th most visited site in the USA and somehow never gets brought up in conversations of hate speech, toxicity, and disinformation in social media.
Re:Unilever Says It Will Resume Advertising on Facebook by tedivm on Sunday December 27, 2020 @02:13PM (#25553437)
This is just factually incorrect. A simple google search for "reddit hate speech" limited to the last year brings up major articles on both maintstream news sites and smaller niche sites. Dozens and dozens of articles. Reddit has also been called out fairly regularly for their stances on pornography (allowing things like "r/jailbait" for years). They regularly do mass bans because of the press.
Re:Unilever Says It Will Resume Advertising on Facebook by nostromo on Sunday December 27, 2020 @01:21PM (#25553029)
Reddit’s bias is aligned with the mainstream media’s, so they get a pass. The same is largely true for Twitter.
Re:Unilever Says It Will Resume Advertising on Facebook by SpicyLemonZest on Sunday December 27, 2020 @01:30PM (#25553115)
It gets brought up in a different context. Until recently, Reddit had no rules against hate speech, with the CEO explaining openly and at length why free speech principles speak against such rules and why the company won't institute them. So you could (and people did) write news articles about terrible things people say on Reddit, but you couldn't claim Reddit was being hypocritical or point to a policy they're not properly enforcing.

Now that Reddit does have a hate speech policy, I expect we'll start to see them in the same conversations.

Re:Unilever Says It Will Resume Advertising on Facebook by Hamuko on Sunday December 27, 2020 @12:59PM (#25552841)
I'm not sure if that's correct. I think r/The_Donald managed to keep Reddit in the headlines by itself when it still existed.
Re:Unilever Says It Will Resume Advertising on Facebook by throwaway0a5e on Sunday December 27, 2020 @02:19PM (#25553487)
Because everyone has written it off as a lost cause.

Heck, "unsubscribe from all the default subs they're a cesspool" has been the going advice for at least a decade now. If that doesn't say lost cause I don't know what does.

Re:Unilever Says It Will Resume Advertising on Facebook by tsbinz on Sunday December 27, 2020 @02:33PM (#25553586)
default subs haven't been a thing since 2017 though (https://www.reddit.com/r/changelog/comments/65x4a7/testing_a...)
Re:Unilever Says It Will Resume Advertising on Facebook by secondcoming on Sunday December 27, 2020 @04:06PM (#25554259)
At least for me, if I log out of reddit the homepage still promotes /r/politics and a few of the other 'news' subreddits. These are all horrible places.

The worst part is that it reverts back to the new UI.

Re:Unilever Says It Will Resume Advertising on Facebook by tempsy on Sunday December 27, 2020 @01:37PM (#25553167)
Maybe it’s just how I’m targeted but I rarely see “big” companies in my ad feed on Instagram. I would say it’s 95% Shopify stores from small brands.
Re:Unilever Says It Will Resume Advertising on Facebook by rodonn on Sunday December 27, 2020 @02:50PM (#25553713)
Facebook consistently tries to emphasize how large of a fraction of their advertising is "small businesses", but it doesn't seem to sink in / people tend not to believe them. Big advertisers like Unilever are a fairly small (but meaningful) fraction of the ads on Facebook.
Re:Unilever Says It Will Resume Advertising on Facebook by marcosdumay on Sunday December 27, 2020 @12:19PM (#25552489)
The selection of the content that goes on your Tweeter feed is way more transparent than the one that goes on your Facebook.

Tweeter also isn't pretending to be a way to keep in touch with your friends while it actually acts like a propaganda machine. It's much more transparent in that you subscribe to the (propaganda or not) channels all by yourself.

Re:Unilever Says It Will Resume Advertising on Facebook by qPM9l3XJrF on Sunday December 27, 2020 @02:57PM (#25553761)
Huh? Almost certain Twitter switched to an algorithmic feed a long time ago. That's why realtwitter.com exists

And many users have complained about their tweets getting suppressed, inconsistent banning policies, etc.

Re:Unilever Says It Will Resume Advertising on Facebook by markdown on Sunday December 27, 2020 @03:19PM (#25553919)
> realtwitter.com

Strange. It doesn't show tweets chronologically, so I don't understand what it's supposed to be. Certainly not original twitter.

Re:Unilever Says It Will Resume Advertising on Facebook by Blikkentrekker on Sunday December 27, 2020 @02:50PM (#25553717)
Any news organization profits from hate, terrorism, murder, and the lot.

But there has never been a boycott campaign that wasn't awfully selective, of course.

Probably because being consistent in one's suppose noble ideals would actually compromise one's own well-being, rather than simply not doing business with one giant corporation, of which there are many that do the same to choose from.

Re:Unilever Says It Will Resume Advertising on Facebook by JKCalhoun on Sunday December 27, 2020 @11:45AM (#25552212)
> It is interesting how much press Facebook constantly gets for 'profiting off of hate'

The press I see here on HN is that they profit off our privacy.

I haven't seen 'profiting off of hate'.

[dead]
Re:Unilever Says It Will Resume Advertising on Facebook by ve55 on Sunday December 27, 2020 @12:22PM (#25552511)
I don't see the phrase 'Facebook profits off of hate' as false, but rather that it is so trivially true that 'Facebook' could be replaced with not only any social media platform, but any news platform as well, and the statement would remain true as hate is an inherently viral/profitable emotion. So I am not set out to defend Facebook at all, but rather instead to ask 'Why are we only recognizing the problem there, when the problem is a much more general and larger phenomenon?'
Re:Unilever Says It Will Resume Advertising on Facebook by rewq4321 on Sunday December 27, 2020 @12:29PM (#25552570)
This is moving the discussion into "whataboutism" territory. It's certainly true that there are problems with other social media platforms, but that doesn't really detract from GP's point.
Re:Unilever Says It Will Resume Advertising on Facebook by ve55 on Sunday December 27, 2020 @12:35PM (#25552623)
I'm not trying to morally justify anything by saying 'everyone does it', but just to mention the inconsistency with the blame solely being on Facebook itself, when as far as I can tell they are spending vast resources on moderating their platform (which remember, is absurdly difficult to moderate with billions of users) already. To improve the situation the problem has to be properly identified, and I think we can agree that if Facebook disappeared, the Internet wouldn't suddenly become free of hate, nor of malicious profit models.
Re:Unilever Says It Will Resume Advertising on Facebook by rewq4321 on Sunday December 27, 2020 @02:52PM (#25553727)
The GP was referring to specific, widely reported-on instances of Facebook dropping the ball on moderation - one which Zuckerberg has apologised for.[1] It was absolutely a failure that could have been averted with better management and planning. It's trivial/useless to point out that that other platforms make mistakes too. Of course they do. That's not an interesting discussion.

And, to address your new point about moderation being hard when you have billions of users: The thing about having billions of users, is that it gets you billions in revenue. In fact, revenue probably scales super-linearly with user count. Either way, the required-moderators-per-user actually decreases as you get more users because you can spread the fixed development costs of moderation tools (including ML models, obviously) over a larger number of revenue-generating users.

From your comment, your key point is apparently:

> just to mention the inconsistency with the blame solely being on Facebook itself

I don't think anyone is making the claim that it's "solely" a problem with Facebook. People are just pointing out and discussing mistakes that Facebook has made.

All of that said, Facebook is certainly doing better than they were a few years ago. For example, they now have people who can actually speak Burmese on their moderation team.[1] So that's a good start...

[1] https://www.nytimes.com/2018/04/09/business/facebook-myanmar...

Re:Unilever Says It Will Resume Advertising on Facebook by SpicyLemonZest on Sunday December 27, 2020 @03:21PM (#25553927)
But look at the specific issue in question here:

> The disagreement centers on a chain letter that spread on Facebook Messenger in Myanmar in September. The messages warned Buddhist communities of an imminent Muslim attack. Meanwhile, Muslim populations received a separate message cautioning them of violence from militant Buddhist groups.

If you take that description to a smart, compassionate person who doesn't happen to know the 2015-2020 politics of Myanmar, they'll have no idea what the right moderation strategy is. (They're actually pretty likely to come up with a worse answer than Facebook, because the Burmese government is led by Aung San Suu Kyi, globally known from 1990 to 2015 as a brave fighter for freedom and human rights.) So this isn't just a matter of moderation tools; in order to moderate appropriately, Facebook has to be aware of all current human rights controversies in all countries. That's a high bar!

Re:Unilever Says It Will Resume Advertising on Facebook by RcouF1uZ4gsC on Monday December 28, 2020 @12:07AM (#25556848)
I actually don’t understand why ‘what’s purism’ is considered so bad. It is basically the moral counter example demonstrating that your moral principle is likely unworkable in practice, or that your moral principle is too broad and is catching behaviors that most people don’t consider bad.
Re:Unilever Says It Will Resume Advertising on Facebook by bigbubba on Sunday December 27, 2020 @02:33PM (#25553584)
It's not whataboutism since they're not defending facebook.
Re:Unilever Says It Will Resume Advertising on Facebook by SV_BubbleTime on Sunday December 27, 2020 @03:47PM (#25554100)
Also it’s directly comparing the same topic on different sites.

A whataboutism would be if you said “Facebook doesn’t do enough to stop mean but otherwise legal thoughts I disagree with” and someone replied “Ok, but Twitter is full of propaganda bots so that is worse!”

People use “whataboutism” to deflect from perfectly valid similarities they just wish not to discuss. It’s not the argument silver bullet it is used as.

Re:Unilever Says It Will Resume Advertising on Facebook by SV_BubbleTime on Sunday December 27, 2020 @03:49PM (#25554117)
> Beyond that, just look at the dumpsters-ful of hate speech (anti-trans memes, etc.) out of the American right wing, passing without criticism

One side is wrong and the other (your) side is right... sounds like game to me. You sure you are being genuine with this argument?

You aren’t seriously suggesting Facebook is a right wing platform are you?

Re:Unilever Says It Will Resume Advertising on Facebook by cblconfederate on Sunday December 27, 2020 @01:41PM (#25553211)
The criticisms aren't genuine, they are narratives. Those things didn't matter when they were happening to faraway poor countries.
Re:Unilever Says It Will Resume Advertising on Facebook by shadowgovt on Sunday December 27, 2020 @12:21PM (#25552504)
These are phenomena Google has been dealing with for about a decade now.

Beyond a certain size, you really do have no choice but to have an editorial opinion. Even adherance to neutral tone is a choice.

Re:Unilever Says It Will Resume Advertising on Facebook by Nkuna on Sunday December 27, 2020 @01:43PM (#25553221)
No company should reach that scale without implementing sufficient moderation for said scale. With great power comes greater responsibility; so on and so forth.
Re:Unilever Says It Will Resume Advertising on Facebook by the8472 on Sunday December 27, 2020 @01:46PM (#25553241)
> No company should reach that scale without implementing sufficient moderation for said scale.

It was a huge mistake to not require content filters on the phone network.

Re:Unilever Says It Will Resume Advertising on Facebook by arnaudsm on Sunday December 27, 2020 @01:59PM (#25553334)
Twitter banned political ads this year, Facebook didn't. It was probably the most important social media policy of the year (with Trump's tweet warnings)

The media may be biased by their history with FB, but they deserve an huge part of this reputation.

Re:Unilever Says It Will Resume Advertising on Facebook by qPM9l3XJrF on Sunday December 27, 2020 @02:58PM (#25553771)
Are political ads a bad thing though? Isn't it better to hear what politicians actually think instead of whatever caricature of their thinking goes viral?
Re:Unilever Says It Will Resume Advertising on Facebook by arnaudsm on Sunday December 27, 2020 @03:23PM (#25553942)
That's an extreme mesure indeed, fact-checking political ads can be another solution, but FB won't do it either.
Re:Unilever Says It Will Resume Advertising on Facebook by reaperducer on Sunday December 27, 2020 @01:43PM (#25553220)
It is interesting how much press Facebook constantly gets for 'profiting off of hate', but yet I never see Twitter and others mentioned in this light nearly as often,

Really? I see it all the time. Facebook, Twitter, Google, Reddit. Even Instagram a lot lately. Perhaps your reading selection is a bit narrow?

let alone any media organization.

Sounds like you missed the whole "Fox News is the devil" thing that's been going on for close to 20 years on the internet. That only changed a few months ago when it stopped fawning over Mr. Trump. Now Newsmax (rightly or wrongly) is the internet's media whipping boy.

Re:Unilever Says It Will Resume Advertising on Facebook by paulpauper on Sunday December 27, 2020 @12:31PM (#25552582)
It is not as hard as it sounds in spite of billions of users. Image recognition and other automatized systems help greatly in filtering stuff out.
Re:Unilever Says It Will Resume Advertising on Facebook by centimeter on Sunday December 27, 2020 @12:45PM (#25552709)
Saying Facebook “profits off hate” is a blatant untruth to take heat off the fact that Facebook is basically the world’s largest prog propaganda outlet.
Re:Unilever Says It Will Resume Advertising on Facebook by kevin_thibedeau on Sunday December 27, 2020 @12:50PM (#25552757)
They profit off human psychology which readily devolves into hate.