Re:BMW to shame out-of-warranty UK drivers with smart billbo...
by chrisseaton on Thursday December 24, 2020 @12:25PM
(#25529409)
But uncertainty about ongoing support is a problem anyway because Apple could change the protocol.
Re:BMW to shame out-of-warranty UK drivers with smart billbo...
by NoSorryCannot on Thursday December 24, 2020 @12:30PM
(#25529454)
That doesn't justify adding additional uncertainty about what BMW is going to do with their sunscriptions and software and for how long.
And anyway, confidence in Apple is justifiably higher.
CarPlay is offered in perfectly functional forms in the market right now for a reasonable upfront price that people will pay for a known feature set.
A subscription arguably can make the product less valuable, because of uncertainty about continuing support, changes to the subscription model or software, and an unknown price that will likely end up being higher than the flat fee offered by competitors.
This isn't cognitive dissonance, it's worry that BMW might pull a bait and switch.