On top of that, as you say, anything that isn’t from a huge web property or corporate site is so heavily penalized you’re lucky to ever see it even if it is new.
The utility of google as a web search engine is definitely declining over time.
Google, Wikipedia, Facebook are becoming the default go-to spots for particular activities, similar to what McDonald's did to fast dining in the 60s and 70s. I guess, in general, markets saturate, oligopolize, and the small spots fade away unless they're niche or very high quality.
This really sucks. What are the alternatives?
This 2000 New Yorker article does a pretty good job:
https://www.newyorker.com/magazine/2000/05/29/search-and-dep...
It was actually how I discovered Google. I was a grad student at the time (English literature) and dreamed of accessing all the primary and secondary sources on a particular topic from the convenience of my own keyboard (still a pipe dream today). I cycled through every search engine I could find looking for one that would actually return results relevant to my search terms. I remember AltaVista being touted as one of the best but still failing to satisfy.
As soon as I read this New Yorker article, I checked out google.com and had that same eureka experience: finally, this is the one.
Google worked surprisingly well, obviously they were going to be hugely important (unless another player appeared and did a big next leap), and obviously they were smart. (On the side, I also got warm-fuzzies that the search hits I got seemed to have a strong Linux bias.)
The grad student who asked, coincidentally, ended up deciding not to finish his PhD, and went to Google. :)
But I Waldo remember just how blown away I was when I first saw altavista do it’s thing. Altavista was as equally amazing in 1995 as google was in 2000. Innovation goes in waves.
Using AltaVista for me meant digging through page after page of results. Comprehensiveness was the main concern. It was up to the user to evaluate the relevance of the results.
Early Google made similar claims about comprehensively searching millions of pages, but as we know today, they are intent on inferring meaning and purpose. They actively discourage and prevent users from combing through page after page of results. User evaluation (i.e., intelligence) is not expected. Google attempts to evaluate results for the user based on popularity, originally estimated primarily by counting backlinks. Popularity as a filter is useful sometimes but deeply flawed at others. It's arguable Google has dulled, atrophied or stunted development of web users' analytical skills. When it first appeared on the web, Google had no paid placements and no advertising. What was not to like? They later abandoned their original mission to avoid the influence of paid placement. They became beholden to advertising.
It was not difficult to see when and where the influence of advertising came into AltaVista. However when this started to happen at Google, Google tried to hide the ads by making them text-only. As if the influence was not there.
We need another AltaVista, where user evaluation of results is allowed and encouraged, with a mission statement like the original Page and Brin paper announcing Google: no influence by advertising. Ultimately PageRank was dependent on human discretion: the decision whether or not to link to another page. We soon learned that this discretion, this choice to link or not to link, easily becomes driven by money when people know it effects PageRank. Google quickly got gamed and it has been trying to pretend it can manage this ever since.
We need non-commercial search.
Google's aversion to zero-result queries is a problem, and possibly the problem, with their "accuracy," so to speak.
I was interning at Xerox PARC (adjacent to Stanford campus) in summer 2000. As far as I remember, I used Alta Vista at the time.
Somebody asked a question, and one of the researchers/intern mentors said to "Google it"! I think there were some puzzled looks, but we tried it, and I started using Google and never went back.
When I returned to college in the fall, I remember my former housemate saying how good Google was too. She had started using it too. Once people started using it, they never stopped!
1) It isn't very complicated -- it doesn't require a lot of code that is going to rot.
2) When it is used, it's cheaper rather than more expensive.
3) It only "clutters" a UI that isn't actually seen that often nowadays -- you have to actually go to google.com, rather than just typing in the browser bar -- and isn't particularly cluttered.
I distinctly remember someone suggesting it to me at our CS lab in college. A few of us had never heard of it, and we all started to do some searches to try it out. There was silence for about 5 minutes, and then someone said "this is really good."
Say what you want about what Google has turned into, but it was an incredibly important tool that came around at the right time.
Also, it makes me really happy that they've kept the "I'm Feeling Lucky" button around.