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Re:Active Admin - The missing administration framework for R... by jschuur on Thursday May 12, 2011 @06:24PM (#2542599)
Kudos to the developer for having a nicely presented web site for the project too, and not just a github repo. All too often, a lot of awesome projects hide on github without some upfront presentation of the work beyond a short README file.

The developer will know why their work is great and how it can help others, but you have to make it easy to recognize for the uninitiated too. That still applies for technical projects that are going to require advanced programming efforts to integrate anyway. Don't think of it as marketing, think of it as a necessary step to evangelizing your work and bringing its benefits to a wider audience.

Re:Active Admin - The missing administration framework for R... by ryanlchan on Thursday May 12, 2011 @10:37PM (#2543320)
I honestly expected to pay for this until I hit 'Get the code' and saw a github page. Simply making the website aesthetically pleasing increased my willingness to download and pay by an order of magnitude.

Even now I'm looking for a donate button.

Re:Active Admin - The missing administration framework for R... by acangiano on Thursday May 12, 2011 @10:19PM (#2543269)
> think of it as a necessary step to evangelizing your work and bringing its benefits to a wider audience.

Which is marketing. A very good thing if done right, despite how some developers instinctually feel about it.

Re:Active Admin - The missing administration framework for R... by jschuur on Thursday May 12, 2011 @10:32PM (#2543307)
True. For cynical people and coders used to a corporate environment, 'markting' is often something which overhypes a product, or makes promises in a sales situation that they then have to put up with and develop.

Whatever it's called, marketing isn't just something for companies, large or small. It can apply to single developers, who simply want to make sure all the hard work put into a project ends being worth it, because other developers benefited from your code.