True. For cynical people and coders used to a corporate environment, 'markting' is often something which overhypes a product, or makes promises in a sales situation that they then have to put up with and develop.

Whatever it's called, marketing isn't just something for companies, large or small. It can apply to single developers, who simply want to make sure all the hard work put into a project ends being worth it, because other developers benefited from your code.