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Re:Tesla's market cap now accounts for roughly 1/3rd of the ... by joshuamorton on Sunday December 13, 2020 @11:51PM (#25413688)
But being a "premium" or lifestyle brand is a lot less useful if you're competing in the insurance or utility markets.
Re:Tesla's market cap now accounts for roughly 1/3rd of the ... by dexterdog on Sunday December 13, 2020 @11:58PM (#25413720)
Is Tesla considered a premium brand? Most of the cars they currently sell are pretty basic.
Re:Tesla's market cap now accounts for roughly 1/3rd of the ... by benhurmarcel on Monday December 14, 2020 @04:24AM (#25415010)
They're pretty basic in terms of finish and equipment, but premium in terms of price.

The most sold cars in Europe are models that start around 15~20k€. The cheapest Tesla starts at 51k€; that's about 3 times the price. Even if you only look at electric cars, the best selling one is the Zoe which starts at about half the price of the cheapest Tesla.

Re:Tesla's market cap now accounts for roughly 1/3rd of the ... by mhh__ on Monday December 14, 2020 @12:57AM (#25414026)
Yes, or at least they are a fashion statement to many. They aren't all that premium on paper
Re:Tesla's market cap now accounts for roughly 1/3rd of the ... by Ekaros on Monday December 14, 2020 @01:30AM (#25414178)
So they are the Prius of recent years?
Re:Tesla's market cap now accounts for roughly 1/3rd of the ... by dagw on Monday December 14, 2020 @06:14AM (#25415743)
In Europe Tesla's are much more expensive relative to their competition compared to the US.
Re:Tesla's market cap now accounts for roughly 1/3rd of the ... by emptyfile on Monday December 14, 2020 @04:45AM (#25415143)
Premium refers to the price.