I hate going to the store. And a store has only a few brands.. I have to drive around to compare prices.

With covid most of us are online this year.

Really? Don’t most of us going into a store, find something, Google reviews, and competitors, and competitors’ reviews and then see if the convenience of being already here outweighs the effort of going somewhere else plus it’s marginal utility increase? Honestly, I’ve shifted a lot of my regular purchases into Amazon subscriptions.

Amazon is still a store though, unless you're exclusively buying Amazon brand products.

I suppose. I think it more as a delivery mechanism or ordering portal. A far number of my purchases are shipped by Amazon sold by someone else. I don't think of Amazon as doing the curation I think of when I think of a store. I guess maybe it's a bit of a middle ground.

Not 'I suppose', it's literally a store. It has its own payment processing, inventory, storefront, brands, etc.