Bootstrap Marketing: Ideas that don't suck

Re:Bootstrap Marketing: Ideas that don't suck by hluska on Wednesday May 11, 2011 @12:55PM (#2537168)

I am a firm believer that customer service is the best marketing function that a startup can invest in. With good customer service, customers who have problems turn into the best beta testers, your strongest word of mouth marketers, and really good friends.

I'd even go so far as to say that the key to success is to treat your customers like gold, and treat your employees like customers.

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Re:Bootstrap Marketing: Ideas that don't suck by aymeric on Wednesday May 11, 2011 @10:12PM (#2539245)

How do you do great customer service?

How can I learn ideas about doing better customer service?

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Re:Bootstrap Marketing: Ideas that don't suck by hboon on Friday May 13, 2011 @07:20AM (#2544251)

A very simple guideline I use is what type of customer service would I like to receive myself?

So, I

* try to respond to email quickly.

* don't write email like it's a press release.

* don't write too formally.

* issue "refunds" (for iPhone apps, I have to pay for Apple's cut). It's troublesome. I have to pay instead of refund. Some people have PayPal, some don't, Some have Amazon accounts, some don't.

* treat the party at the other side as a human, like I want to be treated.

* build a good product, and keep it good

it's surprisingly easy.

So next time you are at the receiving end of good or bad customer service, note it down.

PS: We really need Markdown or something similar.

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