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Re:Bootstrap Marketing: Ideas that don't suck by hammock on Wednesday May 11, 2011 @12:49PM (#2537145)
I think a well-articulated and unconfusing policy on refunds goes a LONG way.

Got an example?

Re:Bootstrap Marketing: Ideas that don't suck by alexqgb on Wednesday May 11, 2011 @04:48PM (#2538359)
How about "Money-back if not completely satisfied"?

I realize that it's no less complicated than "We ALWAYS give refunds when asked" but perhaps this particular wording works better for you.