The big plan is a war of attrition to capture a monopoly/duopoly status for taxi services within a given country. Acquire all competing taxi companies or price them out of business.Once that is done, raise prices. If competition arises, lower prices again until they go away. In some senses, its just like Amazon.

How long can they afford to fight it? It's not hard to spool up a rideshare competitor per say. When they pulled out of Austin several other rideshare companies popped up in their wake. If prices got exorbitantly high for the average user, I wouldn't be surprised if a company came in undercutting uber.

Agreed - its "an" investment strategy, not necessarily the best one. And if you have Softbank's backing - maybe a valid one? Kinda works/worked for Walmart/Amazon.

Selling or shutting underperforming divisions (like ATG, air taxi), reduced competition in the space as players consolidate, higher prices, cutting expansion/marketing costs.

They can sustain it as long as investors are willing to shovel money into Uber... and no longer.

Uber's true mission is a charitable effort by SV capitalists to subsidize the cost of taxi rides. Of course they're not meant to make money. How silly to think so!

It’s actually charity by SoftBank and Saudi Arabia at this point, but yes, this is what it actually seems to be.

Amazon is also an investor charity to give us all one day shipping since the investors show no sign of wanting profit margins above 1%.