Yeah the more I look the more I find proof that self-driving cars has been seen as an existential threat by Uber/Lyft for years and years with Travis Kalanick (ex-CEO) saying it repeatedly. Here's an interview from him on exactly this topic. https://www.businessinsider.com/travis-kalanick-interview-on...

If there are competitors (e.g., Waymo) that have self-driving that's significantly cheaper, then Uber and Lyft can't compete. So it's a huge potential threat to their businesses. And if self-driving makes rides much cheaper, that can significantly boost the size of the market. But that does not imply that they can't be successful and profitable businesses in a world without self-driving cars, which is the frequently-made claim in the top post.

I agree that saying self-driving is a threat is very different from saying that your business will fail unless you create self-driving cars.

Also, saying that Uber/Lyft need to create their own self-driving cars is ignoring the fact that other companies that create self-driving cars are, and will likely continue to offer rides in their cars through existing ride sharing companies.

> other companies that create self-driving cars are, and will likely continue to offer rides in their cars through existing ride sharing companies

That remains to be seen. If a company is able to create self driving cars, what's the value add provided by Uber and Lyft? Having a middleman TNC platform skim some profits doesn't really make sense from that perspective.

Compared to achieving reliable and cost effective autonomy at scale, building a ride sharing app is trivial, and customers have indicated that they're willing to install another app if the fares are cheaper. The complexity of getting a self driving service is high enough that there probably will be only a few entrants in the market, unlike the current value add provided by the TNC apps that match customers with a large pool of individual providers.

Uber seems to be expanding into food delivery and other logistics, where trust is still valuable so a middleman can be useful, but it’s hard to say how well it’ll work.

Realistically though it's about as much of an actual threat as teleporters are.

Can't speak for Lyft leadership, but I think Travis and Dara have very different perspectives on self driving.

As for the existential threat narrative, consider that there are many places that sell cheaper/better food than McDonalds, and yet, McD is everywhere. I don't think technical merit alone is going to win the rideshare pie.

Cheaper than a $0.39 hamburger? Where?

What currency are you using? In USD, the cheapest item on the menu that I can find (apple slices) goes for $0.57. A big mac combo goes for around $10, while a subway footlong goes for about $7.

$10 is also a pretty wrong number for "hamburger". Looking at this ordering form, I see $2.49 for a mcdouble and only $1.39 for a basic hamburger. And the mcchicken is $1.19

(Though wow, mcdouble was half that 2-3 years ago. Big mac hasn't really changed.)

I do recall an article from a few years ago about how the basic McD burger was arguably the most bang-for-your-buck in terms of calories per cent, and I agree it's hard to beat (though not impossible, e.g. the costco hotdog combo costs a measly $1.50 and packs ~3-4 times more calories)

But yeah, a lot of the McD classics and new offerings that one might purchase for a "normal" meal are actually quite expensive nowadays. On a side note (pun intended), I suspect that there are some pricing structure shenanigans going on, because fries are clearly marked up way more than burgers.

Well, if they were only afraid of them, rather than needing them, they're in decent shape, 'cause the last few years have kind of given the impression that self-driving cars aren't coming any time soon. They've been "90% here" for at least ten years but that's not enough.

Or maybe they're just playing both sides. That way they always come out on top.