I go out of my way, with link strippers, cookie removers, adblockers, to the point of often manually copy and pasting links into a private window if necessary, to avoid affiliate links. When I do this I usually feel like I'm supporting the online store, but there are some cases (e.g. I'm looking for an oversized mattress) where I know the whole industry is corrupt and I just want to pay as little rent as possible.
You didn’t do any of that. You are just a customer at best and don’t provide any additional value on top of the money you pay for the product. Charging less then is just the company shorting itself for a single customer.
I may not be able to stop that, but I certainly don't want to support it.
The incentives of affiliates and principals aren't as fully aligned as might be hoped.
You trying to cut them out. I don't think it's in the sites best interest to offer people like you (cookie killers),a discount. If the affilates find out and they feel cheated they will move on.
Remember the affilate never gives one person at 20% (if they do they never hit their minimum) they give dozen/hundreds/thousands of customers.
EX: Grubhub chnaginging Yelp phone numbers to get an affiliate commission on people looking up a restaurants phone number.
With both of these services, you get to collect the affiliate fee. Some things like insurance are huge and you can easily get £100 for them, most are much smaller.
Lucky I'm not in the UK :)
Keep in mind though that affiliate programs are not necessarily sleazy. By default nobody knows about your product. Some of our partners have been making tutorials in other languages and building API integrations into their products. They deserve the money we send them.
Affiliate systems are the marketing equivalent of gig work. The quality of both product and affiliate are quite variable, but a good product and good affiliate are a strong net positive for society. Again, to use my case as an example, we have API integrations that we wouldn't have otherwise had and video tutorials in languages that we don't speak. Our customers love our product, I'm not ashamed to reward them for talking about it.
If you think every product should sell itself by 100% organic word of mouth... well, that's the rare exception, not the rule. If you're trying to build a business this way, you're in for a rough time.
If you're trying to get professional affiliates to market your business, sure, use third party software. Most the affiliates know the systems already and have some level of trust in it. Plus the software will provide analytics, payouts to various countries, tax guidance, etc.
Our program is primarily a referral program for existing customers. There's no separate affiliate account and credits automatically offset the fees we charge. Plus I like Stripe and don't want a bunch of third-party PHP crapware invading our already complex billing system. DIY was really the only option.
The things that make our customers want to refer others are not necessarily what will work for anyone else. Our current referral system would never fly with the porn affiliates, but also an impersonal "make $ fast!" affiliate system would never resonate with our customers.
A basic referral tracking system is super easy. Give users links they can share; clicking on the link puts a value in local storage; pass that value along with signups. Offer something meaningful to new customers who come in through a referral (for us, it's a discounted first month). If you're just trying to increase word of mouth spread, that's enough to get started.
Obviously I’m not getting the exposure of shareasale, impact, etc from being on their platform, but I can still sign up for them once I’ve validated that affiliate works for high ticket item hardware.
I've been in the digital and affiliate space for well over a decade and have run programs from the tiny to the massive. Platforms like Impact, SAS and others are great, but if you're looking to get started and don't want to break the bank, let me know. It isn't a business, just a super simple platform for running a program that I built for my own use and could easily be used by others.
The whole long story behind the dispute may be interesting for the writer of the story, but not in general. And those with long history, or institutional history by now the N+1th version of yet another dispute is not inherently interesting.
What is interesting is the OP's link may have discovered new area in the solution space. So please talk about that!
The #1 rule of affiliate programs is to treat affiliates like royalty. Or more accurately - business partners. Be clear about what you offer, be generous, and always resolve reasonable misunderstandings in their favor. A single good affiliate can make your business. A bad reputation will destroy it.
There are third party affiliate software systems that can help with trust, but they are all terrible. Nothing substitutes for just being trustworthy. This post is probably going to be top news in the "keto affiliate community" (which, even without checking, I already know to be a thing) and it will be a problem.