The library omits targeting information. The specific subject of this research. Also, Facebook has a culture and history of lying. There is public interest in auditing its disclosures.
It's great to be able to see what ads campaigns are running, but if you're a real user, who's feed is full of ads from overtly partisan news sites, clothing companies selling aggressive political gear, AND all the campaigns and SuperPACs, what does your experience look like as a whole?
Our information environment is festering. I can't speak to any given study or technique, but we need to understand this stuff.
...so you go along in the doublespeak. Please elaborate, because the article says it's without merit and also rather rich coming from Facebook.
> violating terms of service
prohibiting independent research to find if what they promise is actually true, after they have been proven untrustworthy many times?
And the link you shared doesn't have any information how ads are targeted. Stop using Privacy as a PR stunt. I trust those researcher with my data than facebook.
While these capabilities do not map 1:1 to how this plugin works it seems like a bit of a middle ground for the researchers to be able to research ads without risking privacy of people or violating terms of service.
(Disclaimer - I work at FB)
See:
https://www.facebook.com/ads/library/?active_status=all&ad_t...
https://www.facebook.com/ads/library/api/?source=archive-lan...