Exactly. It is not about the technical or physics, it is the way they deal with it, and how they handle it. And Tim Cook was blaming the user for not reading the release note of an iOS update. ( He did it in one of the many TV Interviews )

The only thing we got out of this, is the Official battery replacement from Apple are now slightly cheaper at $69 for iPhone X+, and $49 for iPhone 8 and below.