And, again with respect to video hosting there are plenty of very valid competitors technologically - with respect to search if you secretly rebranded google to bing I doubt anyone except the most techie would notice a difference - they win in search because everyone "googles it" - they used to win because alta vista, ask jeeves, lycos and yahoo were all trash, but now there is legitimate competition.
And I agree that most "common" users could use Bing and not know the difference, but then again that destroys the U.S's whole case of a "monopoly" market.
This is more of a discussion of walled gardens than typical monopoly abuse.
Some video game streamers on youtube reach 50k+ viewers regularly and donations of $10+ just keeps raining in with that audience. That isn't any less than top Twitch streamers, and the Youtube will only grow since it is so much easier for people to discover Youtube streaming than Twitch streaming.
So really I don't see Twitch being a major player in a few years. There is no reason for content creators to stay with Twitch once youtube gives them a bigger audience and more money.
If you're interested in some tips on a game and search for it (maybe "In game X I'm having trouble on this level") chances are you'll get some hits from youtube of people running the level as a walk-through - twitch highlights don't tend to be as indexed or as accessible since the metadata about what's actually in the video is a lot weaker by default.
Those hits on folks looking for a walk-through will end up with some conversions to stream subscribers and I think that's why Twitch is really destined to struggle.
Youtube is attempting to move into Twitch’s space with live-streaming, but Twitch is certainly not competing with youtube as a video hosting product. Vimeo is the primary competitor there, and I have no idea how good a job they’re doing really.
When Google is not the best I don't use it. I use Audible and Kindle not Google Play Books. I use a opensource pod catcher I like rather than what ever the google android podcast app is. I use Open/LibreOffice rather than Google Docs. I have Chrome installed, but can't remember the last time I opened it as I much prefer Firefox as my daily driver because its superior in the measures I care about extensions, customization, and privacy.
Google only has me a as a customer as long as they offer me better service, if they don't I go elsewhere easily.
How would the common folk avoid Analytics or Ads?
Google benefits from me even when I visit completely unrelated websites.
This is somewhat similar to TikTok's situation. There's currently no other company that can offer services that match the quality of the product TikTok is giving. The US government's solution? Force ByteDance to divest unless it wants to get banned. This is Big Tech protectionism, perfected.
In the same vein, the US is going to force Google to break itself into fragments. This can also be seen as a Big Tech protectionist measure, because Google has no incentive to improve its monopolistic byproducts. In fact, it routinely kills them. Spinoff companies of Google will compete with each other and undoubtedly yield much better (and pro-consumer) products, no matter which way you look at it.
Also this large influence is additionally strengthened by the fact that no other company can offer services (above mentioned) that match the quality of the product Google is giving.