Agreed! I was expecting some "Slumlord Saas" tool

(with featured such as automated denial of maintenance requests, and the immediate investment of security deposits into long term CDs)

You joke but https://www.realpage.com/ ($6B market cap) advertises on its front page "precision revenue management through proven, cycle-tested, disciplined analytics that balance supply and demand to maximize revenue growth" and "The new RealPage® Waste Management Solution is a multifamily first, leveraging AI to optimize waste capacity and contamination levels, and cut costs by up to 40%."

My experience using a few similar competing platforms as a renter is that none of the management company employees using it ever seem to actually know how to operate it.

I've seen it a few times, but one case really stands out–A few years ago my apartment building went under a new management company. The system they used automatically applied a one month's rent "move in fee" when they created our account, despite the fact that I'd lived there for three years. I told them to remove it, but it took them so long to do it that the system had automatically applied a late fee. Then the late fee started automatically compounding on some kind of schedule, so the management company was always like $25 behind trying to fix it. This went on for months. A total farce.

The gross thing is that I'm sure they're now selling a profile on me, which I cannot access, that makes it look like I'm a super delinquent renter with months of unpaid late fees.

My take on Zawinski’s law (https://en.wikipedia.org/wiki/Jamie_Zawinski) is that all software expands until it implements a nontrivial subset of QuickBooks Online. The corrolary, of course, is that no software is fully usable by non-accountants. It’s accounting all the way down.

That site reads like dystopian satire.

So you're rich and want to get richer but the poor people you're exploiting are starting to hurt your margins? We're here to help you legally discriminate against MPoCs! /sarcasm

That's not sarcasm, that's legitimately what products like this are designed for, sold for, and used for

If I said this to a customer of such a company I would, almost certainly, come across as very offensive and sarcastic.

My rationale is that's it's the same type of logic I see with highly paid desk jockeys complaining about the gruff they from their grunts that make about 1/6 what they do. Or complain that they can't find people to work for 30-40k gross with mandatory ot out off cities where the cost of living for a family of three is at least triple that with amazing health insurance.

It's the they got theirs and those who didn't are obviously deadbeat junkies -- not deserving of: wages that would allow them to live reasonably close to their jobs, or have kids, or hobbies, or fun, or healthcare -- mentality.

I assumed this would be about real estate as well - the tagline feels somewhat misleading. Much as I hate "X for Y" descriptions of products, calling this "Shopify for rental businesses" would definitely communicate what it does more clearly.

Would like to echo this feedback. To US residents the name strongly implies real estate.

For me, it was more the tagline than the name. "Rental empire" brings up ideas of acquiring more and more land to rent to peasants.

"Rentify" alone could be AirBNB, but it could also be Rent-a-Center. The right tagline would remove the ambiguity.

It probably needs updating, think this is a UK vs US English thing

I don't think it's a language thing so much as dedicated "hire shops" not being much of a thing in the US outside of certain touristy areas. Even then, they tend to be really low-budget operations that rely on foot traffic or hotel partnerships.

Maybe it doesn’t need ‘updating’, because British English isn’t a deprecated anachronism that needs to be patched and brought up to date, thank you very much.

I need to change the tag line to make it clearer internationally, and the product name because, as someone has pointed out, it’s actually already taken

You are confusing it with https://www.rentify.com/

Yeah I know, I plan to rebrand, I had no idea that existed

Maybe I should pivot...

Tiny bit of feedback from first 10 seconds looking at this, hope it helps:

1. Text on "START NOW FOR FREE" CTA isn't fitting in its container

2. I'd remove the "Q. " bit of the FAQ headers

3. Would also remove the "Screenshots" header

4. Log in button disappears on narrow viewport

Thanks - will take a look

Same. Have you ever been to the BiggerPockets.com forum? I thought to myself "huh, looks like they made a consumer product"

This is actually a great idea, if a good one doesn't already exist. I only clicked because I've been thinking about what a good one might look like.

I actually worked on one as part of a school project -- there are many, many, many pieces of landlord software. More than I would have thought possible.