You joke but https://www.realpage.com/ ($6B market cap) advertises on its front page "precision revenue management through proven, cycle-tested, disciplined analytics that balance supply and demand to maximize revenue growth" and "The new RealPage® Waste Management Solution is a multifamily first, leveraging AI to optimize waste capacity and contamination levels, and cut costs by up to 40%."

My experience using a few similar competing platforms as a renter is that none of the management company employees using it ever seem to actually know how to operate it.

I've seen it a few times, but one case really stands out–A few years ago my apartment building went under a new management company. The system they used automatically applied a one month's rent "move in fee" when they created our account, despite the fact that I'd lived there for three years. I told them to remove it, but it took them so long to do it that the system had automatically applied a late fee. Then the late fee started automatically compounding on some kind of schedule, so the management company was always like $25 behind trying to fix it. This went on for months. A total farce.

The gross thing is that I'm sure they're now selling a profile on me, which I cannot access, that makes it look like I'm a super delinquent renter with months of unpaid late fees.

My take on Zawinski’s law (https://en.wikipedia.org/wiki/Jamie_Zawinski) is that all software expands until it implements a nontrivial subset of QuickBooks Online. The corrolary, of course, is that no software is fully usable by non-accountants. It’s accounting all the way down.

That site reads like dystopian satire.

So you're rich and want to get richer but the poor people you're exploiting are starting to hurt your margins? We're here to help you legally discriminate against MPoCs! /sarcasm

That's not sarcasm, that's legitimately what products like this are designed for, sold for, and used for

If I said this to a customer of such a company I would, almost certainly, come across as very offensive and sarcastic.

My rationale is that's it's the same type of logic I see with highly paid desk jockeys complaining about the gruff they from their grunts that make about 1/6 what they do. Or complain that they can't find people to work for 30-40k gross with mandatory ot out off cities where the cost of living for a family of three is at least triple that with amazing health insurance.

It's the they got theirs and those who didn't are obviously deadbeat junkies -- not deserving of: wages that would allow them to live reasonably close to their jobs, or have kids, or hobbies, or fun, or healthcare -- mentality.