Seems utterly absurd to be a company that actually builds something of value from nothing to be required to court and curry favor with individuals who only exist to talk about the work of creators and hope they talk about your work positively when instead you can just bypass them and be the master of your own narrative.

1. You can't do without some press coverage, because you want to sell to people who aren't already superfans.

Toyota sold 10.7 million cars in 2019 and has 803,000 Twitter followers. If their message only appears on Twitter, the vast majority of their customers and potential customers will not see it.

Of course, the press might find your tweets and report on them, but:

2. Given that you want press coverage, having friendly relations with the press is a good thing.

3. If you're a company, the status quo that you're generous with review units and access, and journalists aren't very rigorous or probing in their reviews, is just fine with you.