I assume you also spell "colour", "naïvety" and "aluminium" and don't trust anyone who doesn't? Though you're clearly not even spelling "pronunciacioun" correctly so maybe you shouldn't be trusted?

Just to drive the point home: Language is fluid, English has no organisation setting any rules and we the people get to decide how we pronounce things. And we've pretty clearly decided on what way we want to pronounce gif.

language evolves. How the creator of a word pronounced a thing is irrelevant. Witness essentially every word in the English dictionary. None (possibly literally) of them are pronounced as they originally were (frequently not spelled as they originally were either) unless they are _very_ new.

the "correct" pronunciation is whatever the community decides, despite what we may individually think of it.

As such "jif" is decidedly _not_ the "correct" pronunciation because essentially the entire community says "gif"

"jif" would be the "archaic" pronunciation. Technically valid, but not used by anyone except for hold-outs and people who refuse to accept modern pronunciation standards.

You remind me of a history teacher I had in high school that lectured me in front of the entire class on how my name was being mispronounced based on the way it was spelled. At the time, I just thought to myself "what an idiot" and carried on with my life.

If you can't bother to learn the correct pronunciation of your own name, how can you be trusted to do other things correctly?

Are you Scarlet Johansson?

In the UK, the shop Lidl was supposed to be pronounced Lie-del and I think that is how it is pronounced in Europe.

But, everyone pronounced it with a short 'i' and now they've adopted that in adverts - 'Every little [lidl] helps' - doesn't work if you pronounce it Lie-del!

If they wanted it pronounced Lie-del - they should have spelt it like that - Lidle!

"Every little helps" is the slogan for Tesco.

Oof, that's going to be awkward as Lidl grows.

How do you pronounce png? (no googling!)

“ping”, it’s in the spec ;)

Horrible decision imo, since ping can easily be confused with the networking action and there’s no way an “i” could be easily assumed from just seeing “png”.

but PNG means you're someone that's no longer welcome, so that's just not nice for an image format.