Depends on the customer. I would never buy an Apple device and neither would most of my friends, because they have diluted their brand by their long term unethical practices.
Unfortunately they still have too many customers who think differently or not at all. Once California is mostly uninhabitable it will change. But that will not happen the next couple of quarters, so they continue.
I can’t name a tech company this applies to though, which is a shame.
It definitely applies to professional camera equipment, where the cost of buying all your lenses, filters, flashes, and everything else every couple of years is actually beyond almost everyone's budgets. Professionals and serious hobbyists usually upgrade their camera bodies every 2-5 years but often keep lenses around for at least a decade or two if not more.
The entry-level cameras are another story though, and are littered with plastic trash lenses that usually malfunction a month or two before their warranty expires.
You said “Recycling is better for your brand than the environment. Reuse dilutes your brand and reduces sales.” How does Apple’s control of their resale (reuse) market prove your point here? It seems like the point you just brought up contradicts what you said earlier. Control of their resale market is evidence that it’s an important channel, that they care about it, and that they have strong reasons to prefer resale to recycling, no?
There is also a desire for apple to quality control, and not have lots of used devices around that will need to be serviced again at some point.