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A comment on Apple sues Canadian recycling firm for reselling 100k devices, not destroying. Parent comment

Re:Apple sues Canadian recycling firm for reselling 100k dev... by dahart on Sunday October 04, 2020 @10:32PM (#24684022)
They’re suing for the amount that GEEP made breaking their contract, plus some punitive damages. That seems like it might be par for the course in a contract dispute. Breaking the contract does damage Apple in a number of ways. You seem to be making assumptions about which ones they care about most, without evidence, and in contradiction to what they’ve done and said.

You said “Recycling is better for your brand than the environment. Reuse dilutes your brand and reduces sales.” How does Apple’s control of their resale (reuse) market prove your point here? It seems like the point you just brought up contradicts what you said earlier. Control of their resale market is evidence that it’s an important channel, that they care about it, and that they have strong reasons to prefer resale to recycling, no?

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Re:Apple sues Canadian recycling firm for reselling 100k dev... by TallGuyShort on Sunday October 04, 2020 @10:54PM (#24684132)
Compare the numbers recycled or otherwise disposed of to the numbers reused. they will only reuse through their own channel so they can pick and choose the reuse that will strengthen their premium brand image. It's the same practice as having licensing for repair and distribution. They only want people that they think help their brand identity and image. Otherwise they would be fine with general right to repair.
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