I have no evidence for this, but I think that IE is trying to ride on the positive association people have for "native apps" on mobile phones.
But I'm tired of defending them.
I honestly just don't understand people's negativity. I'll say it again, better browsers make for a better web. You can laugh at their marketing pitch, but we should all be excited that they put a thoroughbred horse in the race.
It's not negativity to call bullshit on a claim. There are plenty of things Microsoft could be touting about their browser without making up marketing speak.
Just like every other browser.
(2) their graphics renderer in using the new DirectWrite lib
Just like at least one other browser.
Why are people being so negative about it?
What does IE do so "natively" as to claim that the only native Web experience is with IE9/10 on Windows 7?
I think native is justified given that (1) they are (finally) JITing their JS and (2) their graphics renderer in using the new DirectWrite lib which is very close to what the WDDM graphics drivers talk. They're saying that they're running much closer to the hardware than they did in the past.
Why are people being so negative about it? Better browsers are better for the web. Period. Exclamation point.