This is so spot on and pretty much sums up everything that's going on at the moment.

I don't understand why people read yet another story about FB's bad behavior somehow conclude all of big tech are bad guys. Is it really so hard to keep them straight?

For the same reason that people believe all politicians are evil, and the all lawyers kick puppies into a woodchipper for fun.

It's "otherism." Or to put it in gambling terms: Playing the odds.

95% of a given population ruin the reputation of the remaining 5%.

Remember that nowadays people call soundless videos "GIFs", browsers curtail web adresses, and companies report leak passwords as being encrypted when they were actually hashed.

Consumers often have the mistaken assumption that they know what a large tech company is basically doing. In reality, there are thousands of projects, most of which you’ll never hear about.

In my experience people are more affected by their manager and working group than the company clashing with their ideals.

If you are passionate about privacy, I believe one of the best things you could do in practice is is join a big tech co and work on E2E encryption, security, privacy controls, homomorphic encryption, etc. Change is easier from within