The area near "West Kensington" and "Kensington Olympia" tube stations. It's technically in Hammersmith+Fulham.
Kensington borough contains(ed) Grenfell, it's not one of the most expensive places in the city, it's varied, like many boroughs.
https://www.rightmove.co.uk/properties/49989753#/ - £737
https://www.rightmove.co.uk/properties/66191535#/ - £758
https://www.rightmove.co.uk/properties/95389700#/ - £806
The £806 is prety much what I got for £520, and inflation wise pretty much the same price.
I suspect the prices are so low because of covid, I don't have any evidence of that though.
Here's a pre-covid article with some average rents: https://www.simplybusiness.co.uk/knowledge/articles/2019/09/.... Dagenham (Zone 5) studio: £688
https://www.homesandproperty.co.uk/property-news/renting/ave...
reports "Rents in the capital are down 4.2 per cent as tourists stay away and short-let landlords switch to long-term contracts, flooding the market."
I suspect rents on tiny bedsit studios are down even more, especially as weekly commuters no longer need them, and young people move to live with parents.
That explains the £737. Can't even put a desk to do your homework. Nobody would want to live there, especially with COVID.
Regular studios in student accommodations go for double that in this area. I've actually seen friends paying as much as £2000 a month, when they come from far or from abroad, don't have the luxury to visit 10 properties and landlord won't rent to students with no income.
The room in my hall of residence was smaller than that, although being in Exeter it cost far less (£90 a week, so £390 a month).
Of course I had an office to go to for that time, clearly it's different in the last 6 months.
You're talking about Kensington in London? That's the center and one of the most expensive location in the city.
Where the fuck do you see a place for £737 in there?
Either it's a flatshare (that's a bit low, must be 6+ people) or you confused 737 per month with 737 per week (that'd be £3000 a month, possible for a luxury 1 bedroom in that area the size of what people consider a 2 bedroom, typical ads that come at the top of rightmove).