Actually, many tradespeople are pretty elitist about their power tools. There are a lot of brands that have gone downhill or been amalgamated so there are those that hold out for older era models that were allegedly better built (ala Thinkpads).

I’d be a real power tool guy if I could afford Hilti, but I get some cred for being a Makita guy.

While tribalism does have its bad points, am not sure modern capitalism/consumerism could survive without it.