Overzealous tribalism can lead to otherizing and dehumanizing and all sorts of terrible things. Let's save those side effects for things that are a little more important than which car you like to drive.
Nobody has ever gone to actual war over personal opinions about cars, phones or computers.
Just because you can cherry pick a couple of examples of people destroying things over their opinions, that doesn’t mean anybody’s going to actual war and it doesn’t mean that having opinions or even arguing about them is bad in general. It’s human nature.
I get the point though - being less opinionated can be good and if you find that you’re better without them then I support that. I have sometimes wished to go live on an island or in a cave myself, to escape the constant culture war but instead I just turn off my Internet devices. Most days I just wade through it to find the stuff I agree with.
In this perspective, identity is about relating to other people, whether on matters of Chevy, Apple, or skin color.
I certainly don't need others to tell me whether or not I'm a credible person.
If a doctor knows they're good enough, is that good enough?
Obviously every person has their own personal view of themselves and everyone also has their view of other people. Which one you call "identity" is pedantry.
This multi-universe of identities is allowed. Through interactions they may change - or they may not. They are used to inform our decision making in either sense.
They are all allowed to exist simultaneously - whichever one you value more.
Makita is a standalone company that doesn't have a stable of brands (although potentially some OEM?).
See https://pressurewashr.com/tool-industry-behemoths/ for lists of brands owned by parent companies.
Not saying that you can't judge by the "brand"; just saying that many people are unaware that many brands are somewhat cosmetic...
Tribalism is everywhere. Dodge vs Chevy vs Ford is one that certain tradesmen might be inclined to take part in. Certainly even tool brands like DeWalt vs Makita.
I don't see a problem with it. This is like complaining that people have opinions and that they might argue about them. It's 100% human nature. Arguing against it is like arguing against the wind.
Perhaps there's even a tribe of folks who think that opinions are bad and everybody should just think like they do and not give a fuck. Well, that's just like, your opinion man.
If my opinions are not part of my identity, what is?