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Re:The “menu engineers” who optimize restaurant revenue by dugmartin on Sunday August 30, 2020 @01:03PM (#24324121)
The reverse z order mentioned in the article confirms what a friend of my wife who ran marketing for a regional chain said: the top right item on the first page will be the highest margin dish, normally pasta.

For years I would look and she was almost always right.

Re:The “menu engineers” who optimize restaurant revenue by mycall on Sunday August 30, 2020 @01:51PM (#24324520)
Is this true in Japan or China where reading direction changes?
Re:The “menu engineers” who optimize restaurant revenue by duskwuff on Sunday August 30, 2020 @01:57PM (#24324563)
Japan and China both read left-to-right, just like we do. While some traditional texts are written vertically with lines proceeding right-to-left, that doesn't really carry over to general UI conventions. A set of three horizontal images would typically be understood as proceeding from left to right, for instance.

Arabic and Hebrew, on the other hand, are primarily RTL, and this does carry over to UI conventions. Menus might be laid out differently there.

Re:The “menu engineers” who optimize restaurant revenue by fiblye on Sunday August 30, 2020 @09:38PM (#24327679)
Not really true. It depends on the restaurant.

Many soba restaurants use vertical text written right to left because it gives a sense of old times. Higher end traditional-style restaurants do this too.

Family restaurants and anything with western food is pretty much always written left to right.

It's also very common to see street signs (notably "construction ahead" and "beware of __" signs) using vertical right to left text.

Re:The “menu engineers” who optimize restaurant revenue by zumu on Sunday August 30, 2020 @09:47PM (#24327741)
> Japan and China both read left-to-right

Well books are generally vertical and right to left. Generally periodicals as well, but the internet has made more things left to right.

Re:The “menu engineers” who optimize restaurant revenue by limteary on Sunday August 30, 2020 @02:45PM (#24324929)
Is the manga being right to left the outlier then these days?
Re:The “menu engineers” who optimize restaurant revenue by resoluteteeth on Sunday August 30, 2020 @03:07PM (#24325088)
Manga is normally right to left (both pages and lines) because it's written with vertical text. "learn statistics through manga" type books are left to right because they're written with horizontal text (because of formulas, etc.).

(I don't know if I agree with the comment you're responding to, by the way.)

It's irrelevant for computers because text on computers is basically always left to right though.

Re:The “menu engineers” who optimize restaurant revenue by cuddlybacon on Sunday August 30, 2020 @03:06PM (#24325073)
EDIT: huh, I opened a couple manga I had nearby and my original post was dead wrong
Re:The “menu engineers” who optimize restaurant revenue by resoluteteeth on Sunday August 30, 2020 @03:11PM (#24325110)
> Text within speech bubbles is generally left to right.

This isn't true in Japanese which is what limteary was asking about.

Re:The “menu engineers” who optimize restaurant revenue by duskwuff on Sunday August 30, 2020 @04:04PM (#24325502)
Horizontal text in modern Japanese is virtually always written left to right.

The primary exception is where the context of the writing itself implies a direction, e.g. text on the passenger side of a bus, or on a directional sign pointing to the left, may be written right-to-left so that the text "flows" in the same direction as its container. This would never be used for a longer text, though.

Re:The “menu engineers” who optimize restaurant revenue by sn7408 on Sunday August 30, 2020 @01:55PM (#24324547)
In Mainland China reading direction is mostly left to right, top to bottom now, just like in most European/American countries. I should go and see if the top right menu item is the one with the highest margins.
Re:The “menu engineers” who optimize restaurant revenue by mycall on Sunday August 30, 2020 @02:00PM (#24324584)
Interesting phenomenon how western knowledge and machinery has caused a shift in their reading methods.
Re:The “menu engineers” who optimize restaurant revenue by rtx on Sunday August 30, 2020 @03:06PM (#24325076)
Its not really western, it was born in Asia.
Re:The “menu engineers” who optimize restaurant revenue by knolax on Sunday August 30, 2020 @09:23PM (#24327605)
Only if by "western knowledge" you mean Communist Internationalism and its associated obsession with conformity. The change to left to right horizontal wasn't a natural development, it was forcibly imposed during the 20th century by communists. Given a choice people still prefer vertical (most novels and manga outside the mainland are still typeset vertically). It also has nothing to do with "technology". The first Japanese typewriter used vertical typesetting[0], websites in the Mongolian script use vertical typesetting[1]. It's sad to see people use technology to justify a global monoculture.

[0] https://en.m.wikipedia.org/wiki/Japanese_typewriter

[1] http://www.cjvlang.com/Writing/writmongol/websitesinmongolbi...

Re:The “menu engineers” who optimize restaurant revenue by m3kw9 on Sunday August 30, 2020 @03:02PM (#24325055)
Chinese dishes seem to have way more selection all the time. Its always overwhelming.