TSMC and Graphcore Prepare for AI Acceleration on 3nm

Re:TSMC and Graphcore Prepare for AI Acceleration on 3nm by amelius on Friday August 28, 2020 @06:24AM (#24303276)

I can only wonder why one would use ads in an industry which is so specialized and has so few players. Wouldn't it be more efficient to just talk to these people?

[ Parent | on HN ]

Re:TSMC and Graphcore Prepare for AI Acceleration on 3nm by skissane on Friday August 28, 2020 @06:38AM (#24303356)

I think they want to do both.

Put ads and positive press in trade journals you know your customers read. It increases the percentage of their minds you occupy.

In-person contact does that too. They aren't mutually exclusive strategies.

A lot of this equipment is so expensive, that the cost of a few trade journal ads is negligible compared to the amount of revenue involved.

[ Parent | on HN ]