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Re:TSMC and Graphcore Prepare for AI Acceleration on 3nm by skissane on Friday August 28, 2020 @06:38AM (#24303356)
I think they want to do both.

Put ads and positive press in trade journals you know your customers read. It increases the percentage of their minds you occupy.

In-person contact does that too. They aren't mutually exclusive strategies.

A lot of this equipment is so expensive, that the cost of a few trade journal ads is negligible compared to the amount of revenue involved.

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