You mean the same taxi-service market that Uber has been notably unprofitable and bleeding investor cash for years in? But smaller and more niche? With more legal hurdles regarding accessibility and mobility requirements? Operating with only non-gig, full-benefit workers?

Yeah, sounds like a market ripe for picking.

Hahah, you nailed it. People think that they can have their cake and eat it too, but the result will either be rides that are too expensive to bother with, or workers that are paid too little. The actual financials of this don't make sense unless we were to find some way of removing all the overhead caused by having gigantic companies as middlemen.