I would argue that beauty products catered specifically to kinky/extremely curly hair and deeper skin tend to be dominated by black women. (Issues to address: Ashiness of skin, undertone colors for foundation/concealer, hair needing to be well-moisturized)

At least on my recent memory, when Fenty Beauty first came on the scene it blew up extremely fast, as it was one of the first major makeup companies specifically catering to non-beige skin colors... the company was founded by the artist Rihanna, who identifies as black.