This is the first page:
- why employers favor men
- women outnumber men in the paid workforce
- why employers favor men
- women rehired less than men
- if there is a real gender pay gap, why do firms hire men
(I will spare the readers from remaining five links, but trust me, nothing groundbreaking was there)
Again, this is not to say there's no push to hire men. It's just somewhere "in the bottom of a locked filing cabinet stuck in a disused lavatory with a sign on the door saying "Beware of the Leopard"."
So I don't know how this proves anything either way.
At least on my recent memory, when Fenty Beauty first came on the scene it blew up extremely fast, as it was one of the first major makeup companies specifically catering to non-beige skin colors... the company was founded by the artist Rihanna, who identifies as black.