Re:Apple becomes first U.S. company to reach a $2T market cap
by coldtea on Wednesday August 19, 2020 @04:44PM
(#24216162)
Sure, but the quote:
"they managed to do something that was previously unimaginable in business theory - create a mass-market luxury good."
Is not about that. It is about the (perceived) impossibility of a mass-market luxury good.
But "mass-market" is a term for broad appeal/sales (dictionary: "the market for goods that are produced in large quantities"), not for over-the-top revenues.
And as for that, more people have Nike shoes than have an iPhone. But even if 1/15 as many had, it would still a mass-market good, with luxury price / appeal.
"they managed to do something that was previously unimaginable in business theory - create a mass-market luxury good."
Is not about that. It is about the (perceived) impossibility of a mass-market luxury good.
But "mass-market" is a term for broad appeal/sales (dictionary: "the market for goods that are produced in large quantities"), not for over-the-top revenues.
And as for that, more people have Nike shoes than have an iPhone. But even if 1/15 as many had, it would still a mass-market good, with luxury price / appeal.