Apple becomes first U.S. company to reach a $2T market cap

Re:Apple becomes first U.S. company to reach a $2T market cap by baddox on Wednesday August 19, 2020 @04:01PM (#24215533)

Apple’s market cap is 15 times bigger than Nike’s. That’s all I meant.

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Re:Apple becomes first U.S. company to reach a $2T market cap by coldtea on Wednesday August 19, 2020 @04:44PM (#24216162)

Sure, but the quote:

"they managed to do something that was previously unimaginable in business theory - create a mass-market luxury good."

Is not about that. It is about the (perceived) impossibility of a mass-market luxury good.

But "mass-market" is a term for broad appeal/sales (dictionary: "the market for goods that are produced in large quantities"), not for over-the-top revenues.

And as for that, more people have Nike shoes than have an iPhone. But even if 1/15 as many had, it would still a mass-market good, with luxury price / appeal.

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