For a non-enthusiast, AMD has been a great choice almost for my whole life.
Lenovo IdeaPad S540-13: https://next.lab501.ro/notebook/english-lenovo-ideapad-s540-...
Lenovo ThinkPad 14s: https://www.notebookcheck.net/Lenovo-ThinkPad-T14s-Review-Bu...
XMG Gaming Laptop comparison: https://www.techspot.com/review/2075-same-laptop-different-c...
TLDR: AMD significantly outperforms Intel in absolute performance and performance per watt; battery life is about equal - depends on implementation and how its measured (Intel is still a little better on idle, video playback, but much worse under load), temps usually limited by laptop's thermal solution, but under high TDP, favors AMD.
The Tiger Lake U chips should be pretty competitive with Renoir at 15W, especially as there are almost no AMD options paired with 16:10 or HiDPI displays - we'll have to see when they come out. Tiger Lake H isn't expected until Q1 2021 and will have to compete with Cezanne (Zen 3 core, which is expected to have some pretty big IPC gains).
Literally there were people born that can legally drink now. Intel is the grey goose of chips. Amd gets the job done