That is interesting, because one of the black (should I call him that, I find "black" polarising) comedians here, Steven Brunswijk, used to call himself Braboneger which is a combination of his province and the mentioned word. However he stopped calling himself that because it wouldn't help his career (which I suppose means: others find it offensive). [0]

[0]: https://www.ad.nl/tilburg/braboneger-laat-bijnaam-vallen-en-...

Don't you think there is a fundamental difference between the casual use of the word and including it in your brand name?

That's interesting, the word is very taboo in Germany, essentially only used by very old people, relatively far right-wing folks and some Africans (though much, much less so than in the US).