> I'm all for calling out big companies when they do crappy things, but you have to be seen to defend your trademarks & the system to allow businesses to contest trademark applications is there for a reason.

I always see this "defense" when big corporations abuse small companies by frivolous lawsuits... but with this you're actually saying that there's a chance someone will mix up a fruit logo of that small company with Apple's which is ridiculous. Especially since they don't share the market.

Please don't defend abusive corporations with this :/