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Re:Google ‘BigBird’ Achieves SOTA Performance on Long-Contex... by bobosha on Monday August 03, 2020 @06:32PM (#24044250)
BERT, ElMO et al were Sesame street characters, hence they kept the theme going.
Re:Google ‘BigBird’ Achieves SOTA Performance on Long-Contex... by ignoramous on Monday August 03, 2020 @09:08PM (#24045442)
Fun fact: Amazon DynamoDB was codenamed Big Bird, too.

https://news.ycombinator.com/item?id=21695147

Re:Google ‘BigBird’ Achieves SOTA Performance on Long-Contex... by karavelov on Tuesday August 04, 2020 @02:54AM (#24047388)
Yes, as the rest of the AWS database services it used Sesame street name. E.g. Elmo was Elastic Cache.

Not flying was a joke from the early design period, I heard. At the end it took off pretty well.