Well.. maybe. On the other hand, when Russian gov tried to ban Telegram, it only got more popular, nobody stopped posting, even government officials continued to use it, grocery chains continued to advertise their support bots, grandparents were asking young people to configure proxies on their phones… the ban was a colossal failure and recently it was unbanned.

A smart business can use this kind of ban for a PR advantage, they can make their app into a symbol of resistance.

they won't be able to monetize so will leave regardless of how many fans (otherwise would have to explain to the IRS receiving money from a chinese app banned in the name of national security)