Re:Apple reports Q3 results
by scarface74 on Thursday July 30, 2020 @09:36PM
(#24004770)
This also might be by design. Apple has to know that Apple Arcade is going to cause less people to spend money on pay to win games. If Apple Arcade encourages more hardware sells, they would be okay with that.
If every single pay to win an advertiser supported game disappeared, nothing of value would be loss.
You will need to examine Apple's Services Revenue more closely. Apple puts $10/ unit to Services as OS / Map / Siri usage. Considering Apple had record iPhone / iPad / Mac Shipment per quarter.
Google paid Apple roughly $10 per year per Active User as default search placement. Or Roughly $10B per year.
App Store is by far the largest source of Services Revenue.
Considering Apple said in the conference call all of their Apple Services users are growing ( Referring to TV+, Music and News, but we dont know if those are paying members because the TV+ membership could easily be skewed. ). The only variable in QoQ decline is likely App Store Revenue.
80% of App Store Revenue are Gaming. So this suggest people are buying less in game items.