I'm putting their business in context against the luxury retail backdrop that isn't looking too good these days
Then explain the meaning of these statements:
> it needs to scale to be sustainable
Growth.
> Their website says it takes 7 to 9 years on a pre order
Looks like they have more orders on the book than they are currently growing. They could grow!
> They need an MBA to go in there and shake things up.
They can only afford an MBA if they grow.
> And make sure there's a inventory of things people can buy now on their website.
Grow an inventory?
https://www.archdaily.com/937954/new-documentary-series-expl...
Are screws no longer considered sustainable? Not sure what problem this is solving other than -- hey, cool chairs!
It's a niche market. Sure, it won't make you a billionaire as is but you definitely can make a very decent living this way.
They need an MBA to go in there and shake things up. (Go ahead downvote me). Figure out new materials that grow faster (like bamboo). Forget the grafting bit because that probably takes too much time. And make sure there's a inventory of things people can buy now on their website. People will pay for immediacy.
On another hand I was expecting not to be able to find them on the web, but they're still alive. So kudos to them