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Re:German court bans Tesla ad statements related to autonomo... by Dylan16807 on Tuesday July 14, 2020 @01:49PM (#23835206)
"and they will only drive Teslas on mars"

Are you sure that's part of the hype? I've never heard that one. People definitely have positive associations because of SpaceX, but associations don't need a weird justification like that.

Re:German court bans Tesla ad statements related to autonomo... by catalogia on Tuesday July 14, 2020 @03:10PM (#23836336)
"Tesla Cybertruck (pressurized edition) will be official truck of Mars"

https://twitter.com/elonmusk/status/1197627433970589696

Anecdotally, it's been a meme for years that everything Elon Musk does is about getting to Mars. Solar City? Mars needs solar. Tesla? ICE cars don't work on Mars. Hyperloop? Big vacuum chambers like that don't make sense on earth, but on Mars they might. Personally I'm highly skeptical of this narrative, but I've seen it expressed many times by different people going back years. I think a tweet like the above is Elon Musk playing into it, throwing some red meat to his most ardent fans.

Example comment: https://news.ycombinator.com/item?id=20044584