That's a great way to put it. I couldn't quite put my finger on it but that's totally what is happening on IG. A lot of DTC brands have basically saturated my feed. I'm not sure how much longer this can continue without losing engagement. Anecdotally my own interest in IG has been waning the past year almost to the point of deletion.

This happens and has been happening all over the Internet. IG won't be the last victim. As soon as corporate America figures out how to sell their Ranch dressing over a platform, the brands start invading and the whole platform turns vanilla and boring.

Are you following these brands or is it just too many ads?

It will only get worse as they roll out more and more shopping features...but in fairness they are smart and either anticipating the changing social media market (meaning there may be a critical mass of influencers realizing they treat IG like a job except without compensation) or it’s simply a way to test going after Amazon.

Block brands, advertisers, and shills. You'll find it becomes a more pleasant experience.