> They're a monopoly and the leader of a winner-take-all market.
There is some cognitive dissonance in there, particularly with "deplatforming" and "monopoly" part. If your favorite creators are all gone, why don't you just stop using that service? (I have done exactly that, tbh).
why don't you just stop using that service?
There are no real alternatives to YouTube that any real content creators are willing to move to, and there are still some users that I watch, so I download the videos and don't support the platform. I have my cake and eat it too, so to speak.
YouTube can create its own client software (like it does for iOS/Android) and do what it wants. As long as it openly serves content via HTTP then I can render the content it sends anyway I want on my computer.
"Your contract with the network when you get the show is you're going to watch the spots. Otherwise you couldn't get the show on an ad-supported basis. Any time you skip a commercial or watch the button you're actually stealing programming." --Jamie Kellner, former Warner executive