Many users clearly want to quickly express their personal opinion in a low effort manner and are more than willing to "misuse" the voting mechanism for that. There was a post on the front page of HN earlier today about railroad crossings and blaming end users for (arguably) systemic failures. It seems like the current incarnation of social media runs afoul of this quite badly in all cases I'm aware of.
(I'm reminded of an SO comment by Tim Post about comments being their version of a public trash can and the reputation requirement for them roughly equating to a municipality welding them shut. The result is pretty much what you would expect.)
"Encourage the person; discourage the behavior."
Seems to have received lukewarm response, but it may be an oversimplified approach to a complex issue.
"There's always an easy solution to every human problem; Neat, plausible and wrong." –H. L. Mencken
[0] https://meta.stackoverflow.com/questions/398537/what-can-we-...
Downvotes directly lead to a post being ignored, because they get greyed out and eventually die. I consider that a great self-moderation feature. How would you replace that?
This is an editorial issue, because those upvotes are decorative. They suggest a post has more reach and engagement, and perhaps is more entertaining. But not that it has more objective credibility - which is of course a reflection of Facebook's preference for promoting the former over the latter.
Voting isn't the answer. There may not be a community-sourced answer, because any system you imagine can be gamed by any more or less organised adversary.
The only workable solution is manual moderation with some attention to tone and content, and the banning of those who consistently troll.
This would work in a secure community, but it will stop working as soon as astroturfing PR firms and state troll farms move in, because on most sites it's trivially easy to create downvotes bots to attack specific names.
They're almost never used for their actual purpose anyway, which is to rank down uninformative or just dumb posts, they always end up being utilized in heated discussions as a way to stick it to whoever someone is arguing with.