> I think Netflix did pretty well with just hiring some known creative people and telling them „whatever you do, just use your gut feeling and we‘ll buy it“.

Those Netflix decisions about who to hire are extremely data-driven - much moreso than Hollywood. House of Cards was their proof of concept in 2013:

> Sarandos says their wealth of data on user viewing habits proved there's a large audience for Fincher, Spacey and political thrillers.

https://web.archive.org/web/20130126061225/http://www.huffin...