>Do a sequel to (or remake of) a well known movie, hire a star, use the standard playbook (never skip the „all is lost“ moment for dramatic effect) and add a love scene

That's been going on since the first wagons rolled into Hollywood.

I'm pretty sure even Shakespeare was doing a 16th Century, theatrical equivalent.

Pretty much. There's somewhere between 7-12 story archetypes. We've settled on ~36 different dramatic situations. "All is lost" is quite literally the entire second act in the classic three-act story.

That's your toolkit. Build from there. And that' been true since we're telling stories, more or less.

> I think Netflix did pretty well with just hiring some known creative people and telling them „whatever you do, just use your gut feeling and we‘ll buy it“.

Those Netflix decisions about who to hire are extremely data-driven - much moreso than Hollywood. House of Cards was their proof of concept in 2013:

> Sarandos says their wealth of data on user viewing habits proved there's a large audience for Fincher, Spacey and political thrillers.

https://web.archive.org/web/20130126061225/http://www.huffin...

Pretty sure there's lots of viable options between "gut feeling" and "number-driven"..

But I get your point, either extreme can potentially produce less than great results.