Hypothesis: The people who opt to spend more for a 4wd version are people who know they will use it because they operate the vehicle in inclement conditions, and/or they are uncomfortable with their ability to operate a 2wd vehicle in those conditions and/or they do not have the option to stay home when the weather is bad.
I would see way more SUVs in ditches than sedans. People tend to overestimate what their 4wd is going to do for them and aren't sufficiently cautious. The first snow/ice of the year was particularly bad.
Or because when it snows the ones who can afford to do so take the "winter beater" 2002 Trailblazer instead of the car they usually drive.
4x4 drivers might do offroading: so the figures could be much lower than if those people had 4x2 (2wd) vehicles.