Exactly. Nissan and FCA will finance anyone with a pulse and they make cars at low price points. The Juke is just about the cheapest AWD crossover so you get a statistically unflattering clientele driving it. You can see the reverse situation with the Dodge Journey. It is known for being the cheapest people hauler on a per-seat basis and also has a very unflattering set of customers. The 2wd is statistically more dangerous than the 4wd presumably because the riskiest buyers don't care how many driven wheels it has they just need something with a lot of seats for cheap to haul around their massive family.
It's still a really nice feature that has its uses, but most people I talk to about it (admittedly a small subset of people who use AWD) greatly overestimate its safety benefits.
Everyone(TM) prefers AWD for it's superior go-ing abilities even if the turning and stopping abilities are unchanged. An obnoxious vocal minority tells them they're wrong. Since it's a matter of performance and consensus the overwhelming majority can't be wrong though.
Anecdote time:
I have a fleet of several identical station wagons. There is one of them that's FWD. They all use the same brand of tires. It's as close to scientific experiment as you can get. The FWD one sucks in the wet/snow/anything but dry. Forcing all the horsepower to go through just two tires that also have to do double duty and steer the vehicle make it peel-out city. The AWD ones are much more tame. But the FWD one gets a couple more mpg so we keep it around. Given the choice between snow tires on the FWD wagon and driving one of the AWD wagons on all season tires I will pick the AWD one every time. Having a marginally shorter minimum stopping distance and being able to corner better is less of an improvement than having a substantially reduced likelihood of peeling out on an uphill.
The above opinion is shared by the other four people who have to drive the vehicles in question which is why I'm the one who gets stuck driving the FWD one when it snows.
Note that your statement could be taken as either confirmation or refutation of the OP's point, entirely depending upon whether the reader believes you're an unreliable narrator. Not knowing you nor having driven an AWD car, I'm not qualified to guess which is true. But as someone who's super interested in the distinction between reality and perceptions of reality, I thought the juxtaposition was pretty intriguing.
Hypothesis: The people who opt to spend more for a 4wd version are people who know they will use it because they operate the vehicle in inclement conditions, and/or they are uncomfortable with their ability to operate a 2wd vehicle in those conditions and/or they do not have the option to stay home when the weather is bad.
I would see way more SUVs in ditches than sedans. People tend to overestimate what their 4wd is going to do for them and aren't sufficiently cautious. The first snow/ice of the year was particularly bad.
Or because when it snows the ones who can afford to do so take the "winter beater" 2002 Trailblazer instead of the car they usually drive.
4x4 drivers might do offroading: so the figures could be much lower than if those people had 4x2 (2wd) vehicles.