News for hackers. Stuff that matters.

A comment on The fall of Quibi: how did a starry $1.75B Netflix rival crash so fast?. Parent comment

Re:The fall of Quibi: how did a starry $1.75B Netflix rival ... by barney54 on Monday June 29, 2020 @02:23PM (#23680595)
I remember seeing some Quibi ads and had no idea what it was or why I should care.
[ Parent | on HN ]
Re:The fall of Quibi: how did a starry $1.75B Netflix rival ... by jcranmer on Monday June 29, 2020 @02:57PM (#23681102)
The first Quibi ad I saw had a British person saying "So Americans call a jiffy a Quibi? Huh." For an American who had literally never heard of the service before, that come across as incredibly pretentious.

I'm not sure if that ad was targeted at Americans, at British, or at Americans who watch British stuff, but I can't imagine how it would come across well at any of those target audiences.

[ Parent | on HN ]
Re:The fall of Quibi: how did a starry $1.75B Netflix rival ... by kevin_thibedeau on Monday June 29, 2020 @02:46PM (#23680927)
A cryptic name doesn't help: Kwai-bee? Kwee-bye? 100% fail on branding 101.
[ Parent | on HN ]
Re:The fall of Quibi: how did a starry $1.75B Netflix rival ... by etblg on Monday June 29, 2020 @03:00PM (#23681145)
It's apparently short for "Quick Bites" so I guess it would sound the way no one would expect it to -- "Koo eh bye"
[ Parent | on HN ]
Re:The fall of Quibi: how did a starry $1.75B Netflix rival ... by nwatson on Monday June 29, 2020 @05:13PM (#23683150)
Kind of sounds when pronounced in Portuguese like Kibbeh (https://www.oliviascuisine.com/kibbeh-lebanese-beef-croquett...), Lebanese "beef croquettes" (I never was a big fan). Usually spelled "kibe" in Portuguese. It seems to fall into the "Quick Bites" category.
[ Parent | on HN ]